It all started with a dream.  A dream to create our very own collections.

Our grandfather was a bespoke tailor in Hong Kong from the 1940s, which was during the rise of the Hong Kong tailoring industry.  Inspired by him, our parents put their focus on the fashion industry.  They always give us a vision and slowly, we developed our own taste for fashion.  Finally, with family’s support, we created PIXIELULU.  

Our loving quote, “Be a girl with a mind, a woman with attitude, and a lady with class”.

We understand the struggle you have in dressing properly and at the same time bringing out your own style from day to day. Therefore, our designs and cuttings bring in concepts and ideas at fashion’s frontier, while tailored to be wearable in daily occasions, be it workplace or leisure time. 

Our fabrics

Designed with dedicated ingenuity, each of our outfits is made comfortable to the touch and help articulate your taste through subtle details in pattern and texture. With our quality fabrics sourced across Europe and Asia, we are here to remind you how much better you have always deserved.

Be Inspired!

See the world with your own eyes! Grow with us. Join us to see the stories of many others who have come through twists and grindings to become the strong lady they are today. We can learn from each other’s inspiring stories!

Pixielulu is founded on a very core idea: the fact that every girl has a truly beautiful soul. We wish to make real connections with girls around the world who care about empowering themselves and those around them, and living out the best of themselves. Join us on Instagram and Facebook, share with us your stories and get ready to be inspired by those of many others!

 

Our Vision

 

Dare to dream big.

The majority of us are not catwalk models. But what if everyday is a catwalk of a lifetime? Be brave to make the right choice and treat yourself well!

 

Dress to please yourself, not the social media. 

Finding a fashionable outfit that stands you out on social media is difficult. Why bother trying! Every girl is born to be strong, elegant and beautiful. The only outfit you need is one that truly represents your own personality.

 

Expressing oneself should always be effortless.

Our vision is to let you confidently and comfortably express your own sense of fashion with your everyday outfits. From everyday outfits to handbags and grand accessories, our mere aim has only been helping you to present the best of your true self in the crowd, effortlessly.